Viral Medium has launched a viral campaign promoting the Iphone with a challenge to guerilla filmmakers to create a better viral video. The winner will get $15,000 in promotions and a chance to sign with Viral Medium as an film director. The winner will be selected by online viewers. Animatic Media was tapped by Viral Medium for the spot that features 3-D apes and the yet to be released Apple iPhone.
“It’s edited in a style that pays homage to the great sci-fi movies of yesterday, including Planet of the Apes and Stanley Kubrick’s 2001: A Space Odyssey, so the pacing, modeling and movement of the apes was critical” remarks Lead Animator, Isaac Kalsky.
“We shoot video of ourselves acting like apes as reference for 3-D animation. This really helped in re-creating subtle life-like nuisances” continued Kalsky.
The iphone campaign
is available for viewing at
www.myiphoneevolution.com.
No comments:
Post a Comment