Aah yes, it's the height of Summer; warm weather, BBQ, outdoor fun with friends (well, for the most part anyway) - and what a better way to wash it all down with... than with a jug of cool refreshing Pimms. I've certainly been enjoying it the last few weeks!
As a change from the familiar Pimms O'Clock advertising, Mother developed a fantastic new ad which is just as memorable! 'The Call Up' features each component of a jug personified and walking to their BBQ. We were fortunate to have produced their 30" 2D animatic last year:
Of course, you can see the finished TV/Cinema version on Youtube by clicking here.