Wednesday, June 16, 2010

Style Showcase: Colour


This is the new Wednesday Style Showcase, where examples of some of the different visualising styles are displayed.

With the government discussing alcohol price fixing and advertising-ban, it seems appropriate to air two of the tight-style colour visuals which we've drawn for Carlsberg and Bud Light.

"Tight colour" sits in between your average storyboard of loose strokes, and highly-finished illustration. It's a high quality for cinematics (like Skins vs Shirts) but not suitable for posters or press ads. It's often used as a brilliant reference for ad-photographers.

Let's hope beer advertising remains - bottoms up! (See more tight-colour style here)

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