Monday, June 7, 2010

Powerade “Skins V’s Shirts”

With the World Cup kicking off at the end of this week, it seemed only appropriate to show you one of our recent productions featuring England Striker, Wayne Rooney!

Earlier this year, Mother approached us to produce a 30” cinematic for Powerade in which two Wayne Rooney’s battle it out on the football field; One Rooney drinks water whilst the other Rooney drinks Powerade in preparation for a game… no prizes for guessing who wins!

video

This cinematic was partly illustrative, partly built in 3D, and partly shot on RED to produce natural running actions (then over drawn). We love the moody tone and dramatic camera angles!

The TV commercial was launched in February - you can watch it in full on PoweradeGB's Youtube page!

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