You've probably noticed a lot of talk about Mountain Dew on our blog recently, well for all you English people who only get to enjoy Mnt Dew when on your holibobs in the States, here's some info on the one of our coolest projects yet...it's just a shame we weren't able to watch this project unfold on our shores!
Mnt Dew (owned by Pepsi) has encouraged its fans to help create a new flavour of their drink, they even turned over the selection of the creative agency to the fans!
The brand shifted much of the conversation away from its website, reaching consumers through Facebook, Twitter, YouTube, UStream and 12seconds.tv which proved a great way to get the consumer involved!
So, a whole load of home-tasting kits later, consumers videos and online voting, we have a new flavour being launched in September!
We were lucky enough to be one of three creative agencies chosen by the consumer to create a TV ad for a new flavour!
Check it out!
If you would like to hear more about this project please give us a shout ..