Tuesday, July 1, 2008

IAS artists create animated music video for Radiohead

Talent and personal taste came to an enjoyable passage for IAS artist Jason Van Winkle when he was chosen to create an animated music video for Radiohead.

“AniBoom set up a deal with the band to pick artists around the world, via an open contest, to produce animated videos for each song and being such a big fan of the band, it really excited me,” said Van Winkle.

Van Winkle and his brother Jeremy, also an IAS artist, began working on the music video for the song “Weird Fishes” on Radiohead’s latest album, “In Rainbows” in April. The video was drawn using Alias Sketch and a Cintiq Wacom monitor, with color done in Photoshop and composition done in After Effects.

“The video is essentially about a man leaving behind a world filled with war, violence, hatred, on a journey to the unknown. Along the way he’s confronted by many atrocities in human history. He reaches the edge of the world, and has a decision to make... give up and return, or move forward and explore new prospects?” said Van Winkle.

This job has provided Van Winkle with the opportunity to showcase his frame-by-frame illustration skills.

“It sounded like a lot of fun when I started, but after about the third scene, I realized it was going to be a lot of work. But when we’re all finished all the hard work will show, and there is a raw aesthetic quality that you can’t get with 3D where everything is so polished and perfect.”

A five year member of IAS’ Los Angeles studio, Van Winkle was originally hired on as a Digital Colorist working primarily on storyboard work.

“As the company has grown over the years, I’ve expanded too and currently bounce back and forth between Creative Director and Senior Producer for our Los Angeles studio.”

Though he’s based in Los Angeles, he enjoys traveling around with the company and recently went to China for the X Media Lab Animation Convention promoting IAS’ new division, Shanghai Pop.

The duo plans to complete the video by the end of the year, but you can view their work- in-progress at the following link:


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