Style Showcase: Black & White

Hello there!

This week we have two more examples of our loose black & white style for the Wednesday Showcase! If you'd like to read more about this style, visit our previous blog post (here) or the Storyboards Online website (here)

Pimms 'The Call Up'

Aah yes, it's the height of Summer; warm weather, BBQ, outdoor fun with friends (well, for the most part anyway) - and what a better way to wash it all down with... than with a jug of cool refreshing Pimms. I've certainly been enjoying it the last few weeks!

As a change from the familiar Pimms O'Clock advertising, Mother developed a fantastic new ad which is just as memorable! 'The Call Up' features each component of a jug personified and walking to their BBQ. We were fortunate to have produced their 30" 2D animatic last year:



Of course, you can see the finished TV/Cinema version on Youtube by clicking here.

Someone's Had Their Weetabix!

Hello again! Happy Friday!



This week I have another set of behind-the-scenes storyboards that the Animatic Media guys used for the brilliant Weetabix ad by WCRS. Still watching the ad brings a smile to my face so, if you haven't already seen it, check it out on YouTube here!

Style Showcase: Tight Black & White

Hello!

Yes, we have another Wednesday Style Showcase, bringing you examples of our visualising work.

This week's style is known as 'tight bw'. As the name suggests, there's no colour involved other than pencil shading and the level of detail is far greater than that of the previous BW illustrations we showcased (here). It's usually used for close-up shots, particularly for faces.


More examples can be seen on the Storyboards Online website - check them out!

I Miss You Lily

So, this Monday's animatic is a bit of a personal piece the New York team created for one of their friends and features her pet dog. I think it's fantastic! Not only for the personal touch they provide with the content, but the movement of the dog itself is really well composed! Check it out: